Ultimate Guide to SEO Reporting

The SEO report provides information about the performance of a particular website on search engines. Like any investment, the client wants to know how money is being spent and what can be done to improve results.

Keeping up with the evolution, retrogression or even the stagnation of your marketing efforts is critical to the growth of your business.


After all, with no objective data in hand, how are you going to determine if your marketing strategy is working?

What to Include in the SEO Report?

Each client or company has different goals, making it impossible to create a universal SEO reporting.

However, there are some information and performance indicators that are vital to analyzing the results of your campaigns.

How about starting with the basics?

Project Overview

Here, you should provide an overview of the project — what the goals were, what was agreed, and what the expectations were. Take the opportunity to briefly describe which metrics were analyzed; that way, the client will know exactly what to expect from your SEO report.

Keyword Ranking

One of the first things clients look at in an SEO report is keyword ranking. They want to know if the terms chosen for the strategy are taking the site to the first page of Google. If not, now is the time to explain how you intend to resolve this issue.


It is the time to show that you value your customer’s time and money. Explain how you made the most of available resources and suggest an action plan for the next period.

How to Make an SEO Report: Items You Can’t Miss

Now that you know the basics of an SEO report, it’s time to delve into what it can include.

  • General marketing performance report
  • Electronic commerce revenue and conversion analysis
  • Conversion analysis and lead generation
  • Keyword ranking
  • Content and backlinking